Growth strategy
for ambitious companies.
Helping scale-ups and modern brands unlock growth through experimentation, CRO and intelligent marketing systems.
Trusted by category leaders
What I do
Three disciplines.
One outcome.
I work as a fractional marketing leader and strategist — embedded with founders and leadership teams to design growth that lasts beyond the engagement.
Growth Strategy
Helping scale-ups identify growth opportunities and build scalable acquisition systems that compound over time.
Experimentation & CRO
Data-driven optimisation through structured experimentation, conversion research and continuous improvement.
Marketing Systems & Automation
Designing intelligent, AI-supported marketing systems that improve scalability and operational efficiency.
Approach
“Strategy without execution is useless.”
Pragmatic execution
Strategy translated into shipping work, not slideware.
Systems thinking
Architecting growth as compounding loops, not isolated tactics.
Experimentation culture
Replace opinion with evidence. Continuously.
Leadership-level thinking
Operating with founders and exec teams, not from the sidelines.
AI-supported workflows
Modern tooling embedded into the operating model.
Experience
A track record
across categories.
- Prev
Marketing Director
Quatt
Building the growth engine behind one of Europe's fastest-scaling climate-tech brands.
- Prev
Founder
Elevator Agency
Founded and led an experimentation-driven growth agency for ambitious scale-ups.
- Prev
Lead Innovation Consultant
Makerlab
Led innovation engagements for established brands navigating digital transformation.
- CURRENT
Consultancy
Nu.nl, KPN, Schiphol, ABN Amro, Albert Heijn, ACTCommodities, Rituals, Deliverect, Amaze, Snappcar, Renault, Deutsche Telekom, G-Star & more.
Strategic growth and marketing engagements across consumer and media categories.
Toolkit
The stack
behind the strategy.
Deep expertise across the marketing and experimentation platforms modern scale-ups rely on — from CRM and lifecycle to conversion optimisation and digital experience.
HubSpot
CRM & Marketing Automation
Mailchimp
Email Marketing
Klaviyo
Customer Data & Lifecycle
VWO
Experimentation
Optimizely
Digital Experience
Partnerships
Better together
with the right partners.
Long-standing partnerships with the communities and platforms behind serious growth work — so strategy, tooling and experimentation stay connected instead of fragmented.
CERTIFIED AGENCY PARTNER OF
Pack of Nodes
Working alongside one of the Netherlands' sharpest Hubspot minds, sharing playbooks, tooling and experiments with a network of operators.
CERTIFIED AGENCY PARTNER OF
Convert Experiments
Helping teams design, run and read experiments that hold up statistically, from first hypothesis to a compounding testing programme.
About
Frank Abrahams is a strategic but pragmatic growth leader — part operator, part advisor. He helps founders and exec teams translate ambition into compounding marketing systems built for the AI era.
Over a decade working with category-defining brands and high-velocity scale-ups, with a bias toward execution, evidence and modern tooling. Based in Amsterdam. Available globally for a small number of projects per year.